Home Creators Separate creator cost from editing and revision cost
Creator vs editor

Separate creator cost from editing and revision cost

Creator fees and editing costs are different line items that often get blurred together. Separating them shows where your production budget actually goes.

Open the calculator

Two different jobs, two different costs

A creator films authentic footage. An editor turns that footage into a paced, captioned ad, often in several variations. Some creators edit, some do not, and editing is frequently where time and revisions pile up.

Blending the two into one number hides which step is your real drag.

Split the line items

In the calculator, enter your cost per creator video separately from your editing hours and editor rate. The estimate then shows creator cost and editing cost as distinct categories, and flags which one is your largest.

Any figure mentioned on this page is an example for illustration only, not a market price. Use your own numbers in the calculator for a closer estimate.
Good to know

Common questions

Do UGC creators include editing?
Some do, some deliver raw or lightly edited footage. Confirm what is included, and capture editing separately in the calculator if you pay for it or do it in-house.
Which costs more, the creator or the editing?
It depends on your workflow and how many variations you cut. The calculator shows both as separate categories so you can see which is larger from your own numbers.

Find the workflow creating the most manual drag

Tell us how you produce UGC and we follow up by hand with your estimate and a suggestion for the workflow that may fit. The calculator stays free and needs no sign-up.

No spam. Your inputs stay private. Estimates only, not guarantees.

Enter a valid email.
This field is required.
This field is required.
Please choose an option.
This field is required.
Please choose an option.
Please choose an option.
Please choose an option.
Please choose an option.
Please choose an option.
Please choose an option.
This field is required.

We review every request and follow up manually. This is an estimating and planning tool: nothing here is a quote, a service agreement, or a guarantee of any ad outcome.

Thanks. Request received.

We received your details and your estimate. We review every request and follow up manually. Nothing here is a quote or a guarantee.