What does a UGC agency really cost each month?
A UGC agency rolls creators, scripts, editing and management into one invoice. That is convenient, but it can hide what each usable ad actually costs. This page helps you see the full number.
What an agency invoice usually bundles
A UGC agency typically charges a monthly retainer, a per-video rate, or a mix. Inside that number sit several jobs: sourcing creators, writing scripts and briefs, managing revisions, editing, and reporting.
Because it is one line on the invoice, it is easy to lose track of how many usable ads you actually get for the spend. Cost per usable ad is the number that matters, and it is often higher than the per-video rate suggests.
Add your own agency numbers
- The monthly retainer, if you pay one
- Any per-video or per-deliverable fee
- How many videos and how many usable ads you get per month
- Internal time spent briefing and reviewing the agency
See cost per usable ad, not just per video
Enter your agency retainer and your volumes in the calculator. It returns an estimated monthly cost, a cost per delivered video, and a cost per usable ad, plus the part of the workflow that may be repeatable enough to bring in-house or automate.
Common questions
How much does a UGC agency cost?
Is an agency retainer worth it?
Keep estimating
Find the workflow creating the most manual drag
Tell us how you produce UGC and we follow up by hand with your estimate and a suggestion for the workflow that may fit. The calculator stays free and needs no sign-up.
No spam. Your inputs stay private. Estimates only, not guarantees.
Thanks. Request received.
We received your details and your estimate. We review every request and follow up manually. Nothing here is a quote or a guarantee.