Estimate the cost of product video ads
Product video ads sit between pure creator UGC and produced content. This page helps you estimate their cost and plan concepts from your product and existing assets.
What product video ads involve
A product video ad focuses on the product in use: the moment it solves a problem, the key features, and a clear call to action. It can use creator footage, your own product shots, or a mix.
Cost depends on whether you film fresh, reuse existing assets, and how many variations and cutdowns you need.
Plan concepts from what you have
If you already have product shots or clips, you may be able to build several ad concepts from them. Enter your creator, editing and script costs in the calculator to see the full cost of producing product video ads at your volume.
If product video is your focus, a product video concept workflow may help plan more concepts from your existing assets.
Common questions
How much does a product video ad cost?
Can I make product video ads from existing assets?
Keep estimating
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